TikTok

TikTok is a social media platform targeted at young mobile phone users, was the most downloaded app in the world. TikTok is an application for short video production that enables users to sing, dance, act, or mime audio clips or songs pre-recorded.

A whirlwind of amateur videos greets you when you open TikTok. Most of the videos are lip-syncing to music by adolescents or sharing something about their day, their romantic crush, or their school life. This material has no validity for anyone over the age of 20. But for those in the millennial age, millions of views and followers can be gathered.

With an app called Musical.ly, TikTok’s history starts in 2014. Musical.ly was an app developed as a simple lip-syncing video platform and launched by two Chinese entrepreneurs, Alex Zhu and Luyu Yang. Quick forward to 2017, and for around US $1 billion, Musical.ly was purchased by Beijing tech company ByteDance. ByteDance already owned a version of TikTok at the time, and combined it with Musical.ly after the purchase, creating a more full lip-syncing site.

TikTok has been downloaded over 1 billion times as of 2019. It is evolving and catching the attention of both brands and celebrities as the network expands. Actor Will Smith joined TikTok recently, and within a few weeks, more than 5 million people had already gathered a following. Other influences, such as businessman Gary Vaynerchuck, have also embraced the platform and shared repurposed content that is more demographically important.

Each tiktok is a 3- to 60-second-long video that, when completed, loops. The video posted by the user takes up the majority of the computer. The app provides a wide range of choices, including video taken with the user’s smartphone, images posted from the web, emojis and other text superimposed on the video, and special effects, to customize and combine these videos. The app’s filter and video-distorting effects library is similar to Instagram filters, except for video.

The reason for its popularity is that the information corporations benefited from producing catchy commercials and gave the masses the imagination they took away. The marketers spend thousands if not millions of dollars collecting your attention for up to 30 seconds while you watch a TV commercial.

Dmitry Shapiro, the CEO and Co-Founder of GoMeta said “TikTok has been a success because Vine was a success. The model was already proven. Why Twitter shut down Vine, who knows. But there were massive stars on the app like Shawn Mendez. It was essentially the same concept. What further propelled the growth of TikTok was the need for teenagers to get off Facebook, Instagram and Snapchat and have a place of their own where their parents couldn’t see what they were up to. This app is fun, it’s an outlet and something different than what currently exists, although the concept is really not entirely new.”

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