Regional Brand & Growth Marketing
The Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategising and implementing go-to-market activities and working with local teams to localise marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers. Browse our Marketing team openings to see how you can make an impact with us.
- Responsible for driving the buyer lifecycle campaigns across different markets to onboard, engage, re-activate and prevent churn of Shopee users
- Develop and review customer journeys and automation schedules to be aligned with the overall CRM plans of each market.
- Working closely with different regional and local teams to ensure the automated lifecycle campaigns are executed accurately and smoothly
- Support markets in the tools, features and best practices available for them to execute automated / manual CRM campaigns
- Monitor the performance of campaigns and have the test and learn mindset to design test ideas to optimise the performance.
- Assist the incentive testing and campaign optimization workstream.
- Bachelor degree in related field (business, marketing, analytics etc.)
- 1-3 years of experience in CRM preferred
- Experience in the eCommerce industry is a plus
- Good communication skills and stakeholder management
- Good attention to details
- Strong in multiple tasks and able to manage projects end to end
Career LevelJunior ExecutiveQualificationBachelor’s Degree, Post Graduate Diploma, Professional Degree, Master’s DegreeYears of Experience1 yearJob TypeFull-TimeJob SpecializationsSales/Marketing, Marketing/Business Dev
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