Brand Awareness Guide for the Marketer’s
Brand awareness represent how familiar your products to target audience and how well they recognize it. Brands with high brand awareness are generally called “trending,” “buzz worthy, or simply “popular.” Establishing brand awareness is valuable when marketing and promoting your company as well as products, especially in the early stages of business.
Brands have high awareness among consumers tend to out perform those that don’t. For business success and overall marketing objectives, brand recognition is extremely significant. Companies should concentrate there brand awareness efforts to the target audiences that really matter for those who are likely to buy their products or use their services.
Here are other ways that brand awareness boosts sales:
It gives competitive advantage.
High awareness among costumers means that brands have a head start compared to the competition. They had to work less hard to get the same kind of name recognition in the market. And that’s a great increase in more sales.
It builds trust and also authenticity.
A brand that has well known, easily identifiable, and has a strong voice in the market naturally radiates a sense of authority and a leadership. This drives brand authenticity, consumer confidence, and loyalty. And these are also the things that turn brand into a sales master.
It promotes share values.
79% of costumers say they buy from brands that share their social values. Whether it be sustainability, diversity, or something else, creating an association between the brand and the shared value is a powerful key to drawing attention and appreciation among consumers. Not only does this build awareness of the brand and its values, but also it also directly drives customers who share values to open their wallets.
It boosts consumers loyalty and retention.
It is cheaper to retain consumers than acquire new ones. Brand awareness is a consumer retention tool, as it keeps the brand top of the customer’s mind. Of course, just being aware of brand is not enough to keep customers happy. You have to deliver great products, services, and experiences. When these all come’s together with high brand awareness, it becomes much easier to hold on to customers and prevent churn.
How to build brand awareness?
Here are our eight marketing tactics that you can use to create brand awareness among your prospective and current clients.
1. Using listening to the media for brand recognition
2. Create awareness of brands on social media
3. Using clients’ testimonials
4. Cooperating with the influencers of social media
5. Doing study on your SEO
6. Make your product as an exclusive
7. Implement campaigns for marketing
8. Partner with a local company
9. Invest some revenue to referral program