Marketing & Communications Manager


Contacts:

A. Company Background

Ausworkwear & Safety Pty Ltd was established in 1976. In a fiercely competitive industry, we specialise in carrying a very broad cross-section of workwear, corporate uniforms and safety equipment product that reflects the diversity of industry, farming and businesses in Gippsland. As a Gippsland owned business, we pride ourselves on “industry-best” personal service in our stores and via sales representation external to our stores. We are seeking a Marketing & Communications Manager (MCM) for the company. This position is an established position and a great opportunity for a marketing graduate or person that seeks a diverse range of experience early in their career to consolidate a solid marketing professional platform.

The MCM is accountable to the Senior Management Team and manage company Social Media communications across several brands and the AW&S website content, executions and data exchange between the ERP system and ePages (*but transitioning to WordPress/WooCommerce platform). The role also requires an understanding of the company objectives and a commitment to establish & grow the business and ensure the company marketing objectives are realised.

B. Key Responsibilities

Develop and execute a company-wide annual marketing plan and budget.
Coordinate the marketing and branding executions and disciplines associated with the business including “Ausworkwear & Safety”, “Totally Workwear” and “Career Image” along with other domain names, trademarks and brands in possession of the Company.
Manage eCommerce content, SEO, CRM, campaign executions and data exchange between our ERP System (Advanced Business Manager) and AW&S Website* platform.
Coordinate**, create and execute social media content for the business. Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.). Develop ATL and BTL marketing and communication strategies to maximise the benefits to the brands and the business. This will include interaction with external resources/agencies where necessary. **The Company employees a Digital Marketing Officer to assist in this role including SEO.
Manage and lead the establishment of range plan presentations, images, ERP Stock file data management incl. Brand Price Reviews, activation and accuracy of client data within our contract on-line ordering portal.
Oversee the branding standards, executions and presentation of external communications including; Marketing Materials, Quotes, Range Plans, Tenders, Website, On-Line ordering environments.
Support Branch Managers in the organizing of promotional events and traditional or digital campaigns and be hands-on to facilitate their success.
Prepare and execute bi-monthly Marketing Meeting with Senior Management Team.
General IT support role within the business would be desirable if the applicant has necessary skillset and ability.

C. Requirements

Strong Marketing skillset and natural marketing talents. Experience in retail consumer brand management highly desirable.
Strong perspective and exercise of professional respect for colleagues, customers, suppliers AND processes.
Excellent verbal communication and a friendly-positive demeanor to customers, suppliers & colleagues.
Excellent computer skills including experience with WordPress, WooCommerce, M/Soft Office: Word, Excel, Adobe Suite/Other graphics programs, Internet, data interchange, email and online applications (CRM tools, Online analytics, Google Adwords, SEO etc.). Proficiency with hardware and IT trouble shooting skills in general would be highly desirable.
Exquisite English communication and numeracy skills –Business Writing/E-Mails, Report/Tender Writing, Price/Margin manipulation, any Marketing material content and the 100% thorough proofing of such material.
A professional personal presentation.
Ability to adhere to and enhance company procedures for effective work flow and efficiency.
Ability to harness the creative synergies and depth of industry experience through strong collaboration with the Senior Management Team, the Digital Marketing Officer and Branch Managers.

D. Qualifications

Graduate Degree in Marketing, Marketing-Commerce or Science-Marketing. This role is perfect for a professional who wishes to work in a dynamic SME environment in Gippsland and gain a very broad cross-section of experience in the formative years of their career.

E. Remuneration:

A salary package commensurate with relevant experience.

Flexible salary packaging available if desired.

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